-
1 trovata pubblicitaria
-
2 reklamenummer
publicity stunt,(neds) (advertising) gimmick. -
3 mainostempaus
• publicity stunt -
4 mainostemppu
• publicity stunt -
5 trovata pubblicitaria
publicity stunt, (advertising) gimmick -
6 рекламный трюк
-
7 ardid
m.1 ruse, trick.2 scheme, stratagem, plan, ruse.* * *1 scheme, trick* * *SM ruseardides — tricks, wiles
* * *masculino trick, ruse* * *= gimmick, stunt, ploy, stalking horse, trick, gaff, wheeze.Ex. Many outreach efforts foundered because they were primarily public relations gimmicks aimed at changing the public rather than the library.Ex. People think that that this is just a stunt to generate more traffic to a lamely performing Web site.Ex. They are using such ploys as citing budget cuts as the reason for making government information more expensive.Ex. Legalism and pragmatism were the intellectual stalking horses that contributed most to the victory of economic interest over human concerns in this case.Ex. But if variable-length keys are not supported by a data base, various tricks are often necessary to provide access to the library data which has inherently variable-length keys.Ex. There are magicians that choose not to work with gaffs of any type because they want to take magic in new directions.Ex. Last year's profits were more than halved, so the company has come up with a clever wheeze.----* ardid electoral = election stunt.* ardid político = political stunt.* ardid publicitario = publicity stunt, publicity ploy, advertising ploy.* * *masculino trick, ruse* * *= gimmick, stunt, ploy, stalking horse, trick, gaff, wheeze.Ex: Many outreach efforts foundered because they were primarily public relations gimmicks aimed at changing the public rather than the library.
Ex: People think that that this is just a stunt to generate more traffic to a lamely performing Web site.Ex: They are using such ploys as citing budget cuts as the reason for making government information more expensive.Ex: Legalism and pragmatism were the intellectual stalking horses that contributed most to the victory of economic interest over human concerns in this case.Ex: But if variable-length keys are not supported by a data base, various tricks are often necessary to provide access to the library data which has inherently variable-length keys.Ex: There are magicians that choose not to work with gaffs of any type because they want to take magic in new directions.Ex: Last year's profits were more than halved, so the company has come up with a clever wheeze.* ardid electoral = election stunt.* ardid político = political stunt.* ardid publicitario = publicity stunt, publicity ploy, advertising ploy.* * *trick, rusese valió de ardides femeninos para convencerlo she used her feminine wiles to persuade him* * *
ardid sustantivo masculino
trick, ruse
ardid sustantivo masculino scheme, plot
' ardid' also found in these entries:
Spanish:
juego
- zancadilla
- astucia
- engaño
- trampa
- treta
English:
device
- gimmick
- ruse
- scheme
- trick
- stunt
* * *ardid nmruse, trick* * *m trick, ruse* * *ardid nm: scheme, ruse -
8 publicitario
adj.publicity, advertising.* * *► adjetivo1 advertising► nombre masculino,nombre femenino1 advertising executive\corte publicitario commercial break* * *publicitario, -a1.ADJ advertising antes de s, publicity antes de s2.SM / F advertising agent, advertising executive* * *- ria adjetivo advertising (before n)* * *= promotional, advertising.Ex. Many publishers seem fixated on the term 'acquisitions librarian' for promotional mailings.Ex. New advertising ploys are also being tried to promote the greater use of audiobooks.----* anuncio publicitario = ad (advertisement).* anuncio publicitario de la radio = sound bite, radio spot.* anuncio publicitario de un libro = advertising blurb.* anuncio publicitario por radio = radio commercial, radio spot, sound bite, radio commercial.* anuncio publicitario por televisión = television commercial, television spot.* ardid publicitario = publicity ploy, advertising ploy.* banderola publicitaria = banner ad, banner advertisement.* banner publicitario = banner ad, banner advertisement.* bombo publicitario = media hype.* campaña publicitaria = advertising campaign, publicity campaign.* cancioncilla de anuncio publicitario = jingle.* cartelera publicitaria = hoarding.* compañía publicitaria = advertising firm.* dibujante publicitario = commercial artist.* dirigible publicitario = advertising blimp.* eslogan publicitario = sales pitch.* estrategia publicitaria = sales pitch.* frase publicitaria = catchphrase.* globo publicitario = advertising balloon.* histeria publicitaria = media hype.* hoja publicitaria = flyer [flier, -USA].* reclamaciones publicitarias = advertising claim.* rollo publicitario = sales pitch, product pitch.* sensacionalismo publicitario = media hype.* sintonía de anuncio publicitario = jingle.* valla publicitaria = billboard, hoarding.* * *- ria adjetivo advertising (before n)* * *= promotional, advertising.Ex: Many publishers seem fixated on the term 'acquisitions librarian' for promotional mailings.
Ex: New advertising ploys are also being tried to promote the greater use of audiobooks.* anuncio publicitario = ad (advertisement).* anuncio publicitario de la radio = sound bite, radio spot.* anuncio publicitario de un libro = advertising blurb.* anuncio publicitario por radio = radio commercial, radio spot, sound bite, radio commercial.* anuncio publicitario por televisión = television commercial, television spot.* ardid publicitario = publicity ploy, advertising ploy.* banderola publicitaria = banner ad, banner advertisement.* banner publicitario = banner ad, banner advertisement.* bombo publicitario = media hype.* campaña publicitaria = advertising campaign, publicity campaign.* cancioncilla de anuncio publicitario = jingle.* cartelera publicitaria = hoarding.* compañía publicitaria = advertising firm.* dibujante publicitario = commercial artist.* dirigible publicitario = advertising blimp.* eslogan publicitario = sales pitch.* estrategia publicitaria = sales pitch.* frase publicitaria = catchphrase.* globo publicitario = advertising balloon.* histeria publicitaria = media hype.* hoja publicitaria = flyer [flier, -USA].* reclamaciones publicitarias = advertising claim.* rollo publicitario = sales pitch, product pitch.* sensacionalismo publicitario = media hype.* sintonía de anuncio publicitario = jingle.* valla publicitaria = billboard, hoarding.* * *advertising ( before n)la campaña publicitaria the advertising campaignera sólo un montaje publicitario it was just a publicity stuntmasculine, feminineadvertising executive o agent* * *
publicitario
‹truco/montaje› publicity ( before n)
publicitario,-a adjetivo advertising
' publicitario' also found in these entries:
Spanish:
anuncio
- corte
- publicitaria
- reclamo
- espacio
- lema
- propaganda
- réclame
- spot
English:
advertising
- commercial
- stunt
- flier
- hype
- jingle
- razzmatazz
* * *publicitario, -a♦ adjadvertising;pausa publicitaria commercial break♦ nm,fadvertising agent* * *I adj advertising atrII m, publicitaria f advertising executive* * *publicitario, - ria adj: advertising, publicityagencia publicitaria: advertising agency* * *publicitario adj advertising -
9 pubblicitario
1. adj advertising2. m, pubblicitaria f publicist* * *pubblicitario agg. advertising: annuncio pubblicitario, advertisement (o ad); ( televisivo) TV advertisement (o ad); volantino pubblicitario, advertising leaflet; cartellone pubblicitario, (advertising) poster (o placard); spazio, tempo pubblicitario, spot; agente, ufficio pubblicitario, advertising agent, office; disegnatore pubblicitario, commercial (o hype) artist; campagna pubblicitaria, advertising campaign; una trovata pubblicitaria, a publicity stunt; distribuire campioni a scopo pubblicitario, to distribute samples for publicity◆ s.m. advertising agent, media man*, adman*.* * *[pubblitʃi'tarjo] pubblicitario -ria, -ri, -rie1. agg(campagna, agenzia) advertising attr, (film, trovata) publicity attrannuncio o avviso pubblicitario — advertisement
2. sm/f* * *1.agenzia -a — advertising o publicity agency
2.cartellone pubblicitario — board, placard
sostantivo maschile (f. -a) advertiser, publicist* * *pubblicitariopl. -ri, - rie /pubblit∫i'tarjo, ri, rje/[campagna, vendita] advertising; annuncio pubblicitario ad(vertisement); agenzia -a advertising o publicity agency; cartellone pubblicitario board, placard; interruzione -a commercial break; trovata -a publicity stunt⇒ 18 (f. -a) advertiser, publicist. -
10 publicité
publicité [pyblisite]feminine nouna. ( = méthode, profession) advertising• faire de la publicité pour qch (Business) to advertise sth ; ( = inciter à acheter) to plug sth (inf)• son livre a été lancé à grand renfort de publicité his book was launched amid a blaze of publicityb. ( = annonce) advertisement ; (Cinema, TV) commercialc. ( = révélations) publicity* * *pyblisite1) (activité, profession) advertising2) ( annonce) advertisement, advert GB, ad (colloq)3) ( diffusion) publicityfaire une mauvaise publicité à quelqu'un/quelque chose — to give somebody/something a bad press
•Phrasal Verbs:* * *pyblisite nf1) (= secteur) advertisingMuriel travaille dans la publicité. — Muriel works in advertising.
2) (= annonce) advertisement, advert Grande-Bretagne adIl y a trop de publicités dans ce journal. — There are too many advertisements in this newspaper.
3) (= battage) publicityfaire de la publicité pour qch [produit, entreprise] — to advertise sth, [événement, concert] to publicize sth
* * *publicité nf1 (activité, profession) advertising; il travaille dans la publicité he's in advertising; faire de la publicité pour un produit to advertise a product; service (de) publicité advertising department; coup de publicité publicity stunt; c'était un beau coup de publicité it was good publicity;2 ( annonce) Presse advertisement, advert GB, ad; Cin, Radio, TV commercial, advertisement, advert GB, ad; passer une publicité à la télévision/radio to run an advert GB ou ad on television/the radio;3 ( diffusion) publicity; donner or faire de la publicité à qn/qch to give sb/sth publicity; faire une mauvaise publicité à qn/qch to give sb/sth a bad press.publicité comparative comparative advertising; publicité des débats open debate; publicité directe direct mail advertising; publicité institutionnelle corporate advertising; publicité sur les lieux de vente, PLV point-of-sale advertising; publicité mensongère misleading advertising; publicité des prix publishing of prices; publicité rédactionnelle advertising feature GB, reading notice US.[pyblisite] nom féminin1. [action commerciale, profession] advertisingpublicité audiovisuelle/par affichage audiovisual/poster advertising2. [annonce commerciale] advertisement[pour une association] publicity3. [caractère public] public nature4. DROIT [en droit civil] public announcement -
11 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
12 Werbegag
m publicity stunt ( oder gimmick)* * *Wẹr|be|gagmpublicity stunt or gimmick* * ** * *-s m.advertising stunt n. -
13 ardid publicitario
(n.) = publicity stunt, publicity ploy, advertising ployEx. After all, librarian and community know each other intimately without expensive surveys and publicity stunts.Ex. This is a publicity ploy aimed at generating a visceral reaction among potential clients.Ex. New advertising ploys are also being tried to promote the greater use of audiobooks.* * *(n.) = publicity stunt, publicity ploy, advertising ployEx: After all, librarian and community know each other intimately without expensive surveys and publicity stunts.
Ex: This is a publicity ploy aimed at generating a visceral reaction among potential clients.Ex: New advertising ploys are also being tried to promote the greater use of audiobooks. -
14 пропагандистский трюк
1) Military: propaganda ploy, public relations stunt, publicity stunt2) Diplomatic term: propagandistic stunt3) Advertising: publicity gimmickУниверсальный русско-английский словарь > пропагандистский трюк
-
15 Werbegag
-
16 трюк
м.1) ( демонстрация физической ловкости) trick; stunt; ( неожиданный) feat; (у фокусника, жонглёра, шулера) sleight [slaɪt] of handакробати́ческий трюк — acrobatic feat / stunt
проде́лывать / выде́лывать трюки — do tricks
2) (хитрый манёвр, проделка) trick; stuntтрюк, рассчи́танный на привлече́ние внима́ния — publicity stunt
-
17 рекламный трюк
1) General subject: promotion stunt, publicity stunt, marketing ploy, gimmick, advertising stunt2) Advertising: advertising gimmick -
18 montaje
m.1 assembly.2 staging (Teatro).3 montage (photography).4 editing (Cine).5 put-up job (farsa).6 setting.* * *1 (de piezas) assembly2 (de una película) editing3 (de un espectáculo) staging4 (en foto) montage\montaje fotográfico montage* * *noun m.* * *SM1) (Téc) [de estantería, aparato] assembly; [de ordenador] set up; [de joyas] settingcadena 6)para el montaje de la estantería basta con un destornillador — to put up o assemble the shelves all you need is a screwdriver
2) [de exposición] mounting, setting up; [de obra de teatro] stagingel montaje de la exposición durará tres semanas — mounting o setting up the exhibition will take three weeks
3) * (=engaño) set-up *todo era un montaje policial — the whole thing was set up by the police o was a police set-up *
montaje publicitario — advertising stunt, publicity stunt
4) (Cine, Fot) montage5) (Radio) hookup* * *a) (de máquina, mueble) assemblyb) ( de obra) staging; ( de película) editingseguro que todo es un montaje — I bet it's all a big con o a set-up (colloq)
* * *= set-up, staging, assembly, montage, editing.Ex. Areas of particular concern are: equipment set-up and use; helping develop search strategies, logon/logoff procedures; and emergency assistance when things go wrong.Ex. The author describes the success of a library in staging a series of music concerts as a public relations exercise.Ex. This is an application area of artificial intelligence that deals with the assembly of complex systems from a set of simple components.Ex. With this method, the original text, illustration or montage must be on a flat sheet of paper.Ex. To ensure further that all the index entries generated by chain procedure are indeed helpful, the initial analysis of the chain may require editing.----* cadena de montaje = assembly line.* línea de montaje de coches = car assembly line.* montaje de vídeos = video editing.* montaje fotográfico = photomontage.* planta de montaje = assembly plant.* programa de montaje de aplicaciones = software packager.* sala de montaje de vídeos = video editing suite.* * *a) (de máquina, mueble) assemblyb) ( de obra) staging; ( de película) editingseguro que todo es un montaje — I bet it's all a big con o a set-up (colloq)
* * *= set-up, staging, assembly, montage, editing.Ex: Areas of particular concern are: equipment set-up and use; helping develop search strategies, logon/logoff procedures; and emergency assistance when things go wrong.
Ex: The author describes the success of a library in staging a series of music concerts as a public relations exercise.Ex: This is an application area of artificial intelligence that deals with the assembly of complex systems from a set of simple components.Ex: With this method, the original text, illustration or montage must be on a flat sheet of paper.Ex: To ensure further that all the index entries generated by chain procedure are indeed helpful, the initial analysis of the chain may require editing.* cadena de montaje = assembly line.* línea de montaje de coches = car assembly line.* montaje de vídeos = video editing.* montaje fotográfico = photomontage.* planta de montaje = assembly plant.* programa de montaje de aplicaciones = software packager.* sala de montaje de vídeos = video editing suite.* * *1 (de una máquina, un mueble) assemblyla estantería es de fácil montaje the shelves are easy to put up o put together o assemblecadena de fabricación y de montaje production and assembly lineinstrucciones para el montaje assembly instructionsel montaje de la red the setting up of the network2 (de una obra) staging, mise en scène; (de una película) editing, montage3 (para incriminar a alguien) frame-up ( colloq); set-upseguro que todo es un montaje I bet it's all a big con o a set-up ( colloq)Compuesto:photomontage* * *
montaje sustantivo masculino
( de película) editing;◊ seguro que todo es un montaje I bet it's all a big con o a set-up (colloq)
montaje sustantivo masculino
1 Téc (de una máquina, un mueble, etc) assembly
2 Cine editing and mounting
3 Fot montage
montaje fotográfico, photomontage
4 fam (simulación, engaño) farce, set-up
' montaje' also found in these entries:
Spanish:
cadena
- farsa
- línea
- publicitario
English:
assembly
- assembly line
- gimmick
- montage
- outtake
- reassembly
- stunt
* * *montaje nm1. [de máquina, estructura] assembly;montaje de andamios putting up o erecting scaffolding2. Teatro staging3. Fot, Arte montage;un montaje fotográfico a photomontage4. Cine editingla enfermedad fue un montaje para poder quedarse en casa his illness was a ruse to enable him to stay at home* * *m1 TÉC assembly2 de película editingcon fam* * *montaje nm1) : assembling, assembly2) : montage -
19 truco publicitario
m.gag gimmick, publicity stunt, gimmick, stunt.* * *advertising stunt, advertising gimmick -
20 Werbefeldzug
Werbefeldzug m V&M advertising campaign* * *m <V&M> advertising campaign* * *Werbefeldzug
[publicity (sales, advertising, media)] campaign, publicity stunt, canvass, drive, tryout (US);
• aggressiver Werbefeldzug hard-sell campaign;
• örtlich begrenzter Werbefeldzug local campaign;
• Erfolg versprechender Werbefeldzug cream campaign;
• regionaler Werbefeldzug zone campaign;
• überregionaler Werbefeldzug national campaign;
• Werbefeldzug für Kapitalanlagen investment sales drive;
• Werbefeldzug erfolgreich abschließen to bring a campaign to a successful issue;
• groß angelegten Werbefeldzug durchführen to conduct a wide publicity campaign;
• Werbefeldzug starten to launch an advertising campaign.
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См. также в других словарях:
publicity stunt — pubˈlicity ˌstunt noun [countable] disapproving something that is only done in order to get publicity: • Cynics are saying that the couple s romance is a huge publicity stunt to help sell their new movie. * * * publicity stunt UK US noun [C]… … Financial and business terms
Publicity stunt — in Salt Lake City,1910: Little Hip the elephant, advertising newspaper theater … Wikipedia
publicity stunt — UK US noun [countable] [singular publicity stunt plural publicity stunts] something unusual that is done to make people notice a person, organization, or product Thesaurus: types of advertisementhyponym … Useful english dictionary
publicity stunt — UK / US noun [countable] Word forms publicity stunt : singular publicity stunt plural publicity stunts something unusual that is done to make people notice a person, organization, or product … English dictionary
publicity stunt — An outrageous act designed to get media coverage. ► “Although the media attention for General Motors” Saturn automobile homecoming was impressive, the event should be less remembered as a publicity stunt than as a milestone of RELATIONSHIP… … American business jargon
publicity stunt — pub licity ,stunt noun count something unusual that is done to make people notice a person, organization, or product … Usage of the words and phrases in modern English
publicity stunt — commercial stunt, advertising gimmick … English contemporary dictionary
publicity stunt — noun A staged marketing event staged used to garner publicity … Wiktionary
publicity-stunt — adjective noun … Wiktionary
stunt — [stʌnt] noun [countable] disapproving MARKETING something that is done to attract people s attention to a product or company: • The companies turned the event into a publicity stunt. • They deliberately created a controversial commercial as a… … Financial and business terms
Stunt (disambiguation) — * Stunt, a difficult or unusual feat performed for film or theatre * List of cheerleading stunts * Stunt (botany), a plant disease that results in dwarfing and loss of vigor * Stunt (Dance music act), a british dance music act * Stunt (album), a… … Wikipedia